Report: Apple Testing AI Tools to Compete With OpenAI

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Facts

• Bloomberg News reported on Wednesday, citing people familiar with the matter, that Apple has built its own framework to create large language models (LLMs) and is testing a chatbot service that essentially replicates Google's Bard and OpenAI's ChatGPT.¹
• According to the report, the new app, which summarizes texts and answers questions based on data it has been trained with, has been used internally to assist with product prototyping, and the tech giant has no current plans to make it available to consumers.²
• As the report broke out, the company's shares popped briefly as these developments signal that Apple is taking recent advances in artificial intelligence (AI) seriously and is considering incorporating them into future products.³
• Another indication that the iPhone maker is seeking to progress in the field is that it has posted a handful of job postings on its career page seeking engineers with a 'robust understanding' of LLMs and generative AI.⁴
• Though pushing advanced AI in some of its products recently, Apple has been lagging behind rivals in incorporating the breakthrough technology, even failing to mention it at its developer conference last month.⁵
• Apple's AI suite has reportedly been worked on for months, with one of its targets being to address privacy implications — a key concern among Americans, according to a Pew Research poll conducted in 2022.⁶

Sources: ¹New York Post, ²Bloomberg, ³CNBC, ⁴TechCrunch, ⁵Al Jazeera and ⁶Decrypt.

Narratives

• Narrative A, as provided by Dataconomy. The biggest tech giant in the world, Apple has both economic power and an enormous fan base. Therefore, it's evident that once the so-called 'Apple GPT' goes live, it will revolutionize the generative AI chatbot market. One can only expect that this new tool will raise the bar for similar tools while attracting more interest and market investment to the technological race.
• Narrative B, as provided by Verge. Despite the reported advances as well as the rumors that Apple will make an AI-related announcement next year, the company seems disoriented in relation to generative AI and machine learning development. While its rivals have quickly offered their own AI products, such as large language models to businesses and the public, Apple still has no solid plans in the AI space.

Predictions