Meta's Threads Hits 100M Users

Facts

• According to data released Monday morning, Meta’s Threads app surpassed 100M users, making it the fastest-growing app ever — even faster than OpenAI’s ChatGPT, which needed two months to achieve that traffic goal.¹
• Meta CEO Mark Zuckerberg posted on Threads to boast about the app’s accomplishment, which he said happened through "mostly organic demand" even though it’s "only been 5 days."²
• Launched July 5, Threads accumulated 2M signups in two hours, 5M signups in four hours, and 10M registered users in seven hours, passing 30M users within the first day.³
• Threads, which is meant to compete with Twitter in the text-based social media realm, is built off the Instagram platform. Users can find people to follow through their Instagram network.⁴
• In contrast, Twitter has around 200M regular users. Although other niche platforms to Twitter have emerged in tandem with CEO Elon Musk's management of that platform, Threads is considered unique with its capacity to scale.⁵
• Musk recently threatened to sue Meta for stealing trade secrets and intellectual property, but Meta has denied those accusations.⁵

Sources: ¹Independent, ²CBS, ³TechCrunch (a), ⁴TechCrunch (b), and ⁵Al Jazeera.

Narratives

• Left narrative, as provided by NBC. Twitter interactions have become coarse and negative, leaving an opening for Threads to be a positive public square for those who never embraced Twitter or are just sick of it since Musk’s takeover. The numbers don’t lie, and Threads cutting into Twitter’s traffic have Musk worried — or else he wouldn’t be threatening legal action against Zuckerberg.
• Right narrative, as provided by Daily Mail. Twitter is still king. Threads is only enjoyable for insulated, woke left-wingers who hide behind censorship. Twitter users are still having fun, while those moving to Threads are having their data scraped as they scroll through boring content and tiresome echo chambers.

Predictions