Kellogg's Accused of Discrimination, Sexualization
On Wednesday, conservative group America First Legal requested the US Equal Employment Opportunity Commission investigate Kellogg's over its workplace diversity policies.
Facts
- On Wednesday, conservative group America First Legal requested the US Equal Employment Opportunity Commission investigate Kellogg's over its workplace diversity policies.1
- Run by Steven Miller, a former advisor to then-Pres. Donald Trump, the nonprofit claims Kellogg's hiring, training, and promotional practices constitute "illegal, race-based discrimination" and violate a federal law banning workplace bias.2
- In a letter to the EEOC, America First also criticized the company's marketing campaigns — that reportedly celebrated Pride Month — and accused Kellogg's of politicizing and sexualizing its products.3
- While it called out Kellogg's for its promise to achieve a 50/50 parity goal among its management by 2025, America First accused the company of attempting to diversify its leadership by "advancing people based on skin color."4
- In response to the complaint, a Kellogg's spokesperson said the company aspires to "better reflect the diversity" of its customers, and is "committed to compliance with all applicable employment laws."5
Sources: 1Reuters, 2The Telegraph, 3Express.co.uk, 4NBC, and 5Independent.
Narratives
- Right narrative, as provided by Daily Mail. Kellogg's wokeness has crossed the line. No one can see its boxes depicting drag queens or witness the company's cartoon mascot posing for photos with a transgender influencer and deny that Kellogg's has opted to offend American families and workers rather than reward their brand loyalty. It's time for officials to crack down on the company's offenses.
- Left narrative, as provided by The New Republic. Only right-wing extremists could look at a marketing campaign for cereal and think it's promoting sex, or twist the goals of a diversity program into the idea that white men are being discriminated against. Kellogg's is just another company embracing the 21st-century concept of inclusion. At this rate, the right will be forced to boycott so many allegedly "woke" companies it will end up starving.
