Jaguar Unveils 'Miami Pink' and 'London Blue' EVs

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Facts

  • Jaguar revealed its new electric concept car, Type 00, in Miami, Fla., on Monday. It features two color options — Miami Pink and London Blue, marking a significant departure from its traditional design language.[1][2]
  • The Type 00 concept car promises a range of up to 478 miles (769 km) on a single charge, with rapid charging capability adding 200 miles in 15 minutes.[3][4]
  • It features butterfly doors, a glassless rear tailgate, and rear-view cameras instead of conventional mirrors — with the Jaguar logo laser-etched into brass pieces on each side that pop out to display cameras.[1][5]
  • Production of the Type 00 will begin in the UK, with the market-ready version scheduled for late 2025 and an expected price tag exceeding £100K (US$126.5K).[3][4]
  • The unveiling follows Jaguar's rebrand campaign in November, which included a new logo design and advertisement featuring no cars. It received a negative response from public officials including Tesla owner Elon Musk and UK Reform Party leader Nigel Farage.[4][6]
  • Jaguar, which stopped selling new cars over a year ago, plans to launch three new electric cars in 2026 as part of its transition to becoming a fully electric brand.[1]

Sources: [1]The Guardian, [2]The Telegraph, [3]The Independent, [4]Sky News, [5]Business Insider and [6]FOX News.

Narratives

  • Left narrative, as provided by The Pink News. With its exciting pink design, the Type 00 redefines luxury and embraces a fresh, inclusive aesthetic. Combining cutting-edge electric performance — 575 horsepower and over 430 miles per charge — Jaguar has proven it's still a leading innovator. Critics labeling the color "woke" overlook its vibrancy and appeal to diverse audiences. While the company and its open-minded customers will enjoy the new look, critics will miss out on an opportunity to use a fun new car.
  • Right narrative, as provided by The Spectator (UK). Jaguar's Type 00 launch is a misguided, culture-wars-pandering attempt to modernize by abandoning its legacy of elegance and restraint. The company, which up until now was still seen as an industry leader, chose to destroy itself by making garishly styled cars like the Miami Pink and London Blue variants, awkwardly devoid of mirrors or a rear window. Their boldness isn't innovation but aesthetic calamity, alienating loyalists while failing to compete with the likes of Tesla.

Predictions