Apple Partners With OpenAI, Introduces 'Apple Intelligence'

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Facts

  • Apple has officially announced a deal with OpenAI to integrate ChatGPT into its own products, including the Siri voice assistant, in a bid to keep up with competitors such as Google and Microsoft.1
  • This comes as the Cupertino, Calif., tech giant launched on Monday at its Worldwide Developers Conference a systemwide update dubbed 'Apple Intelligence' to offer generative artificial intelligence to users.2
  • This new feature, which Apple claims to be built with privacy and safety at its core, will include the ability to respond to emails with Smart Replies, customize emojis with Genmoji, and use Image Playground to generate images.3
  • According to a press release, the personal intelligence system will be free to use and available in beta as part of iOS 18, iPadOS 18, and macOS Sequoia this fall in US English.4
  • Apple was widely expected to use its annual developer conference to unveil its artificial intelligence strategy, as the company has been seen as trailing behind its main rivals in this race.5
  • Apple shares fell nearly 2% — and Google stock turned positive — as CEO Tim Cook and other executives detailed the plans.6

Sources: 1Washington Post, 2Wsj, 3TechCrunch, 4Apple Newsroom, 5Forbes and 6New York Post.

Narratives

  • Narrative A, as provided by New York Times. Apple has finally decided to jump into the race to add generative AI into products, roughly two years after OpenAI triggered it. Given that Apple has many strengths and weaknesses that could affect its AI development, partnering with the very company that pioneered this new and ever-growing technology is key to its success.
  • Narrative B, as provided by Wired. That OpenAI can help Apple accelerate its use of large language models and regain ground in this race is a fact — even through the cautious nature of Apple and the boldness of OpenAI. However, the issue is inherent risks related to offering artificial intelligence nowadays, especially as Apple has traditionally sought to offer polished products after painstaking research and development.

Predictions